Ciacco Consulting worked with Owens Corning's agency COHN to produce a series of videos that highlighted the partnership between Owens Corning and home builders. We filmed in several different locations discussing with home builders the benefits and value of partnering with Owens Corning. Our strategy was to show the different geographic locations, highlight the homes, and capture the testimonials in an engaging and appealing way. The videos were used at a large trade show and online.